In these days of health consciousness, food and beverage manufacturers will go to great lengths to convince you that their products will make your life healthier.
You see it every time you go to the store. Marketers place starbursts on their products claiming they are sugar free, low fat, reduced sodium, cholesterol free, gluten free and a whole lot more.
The truth is that, regardless of these statements, the foods may not be any healthier than their full-bodied counterparts. Still, using these terms gives the foods something called a health halo; or the halo effect. You automatically think they are going to benefit your health in some way without having any proof of it.